Double Down on Scaling Channels

Don’t diversify channels. Double down on growing channels. There’s a school of acquisition thought that it’s better to cap investment in a specific marketing channel to reduce the risk to the business. This is particularly true when running acquisition on algorithmically driven platforms, e.g., Facebook. Instead double down on what’s working. If a channel hasContinue reading “Double Down on Scaling Channels”

Service Business >Tech Enabled Services

Services Have A Larger Market Service businesses are better businesses than Tech Enabled Service (TES) businesses. Service businesses can charge higher prices points for a similar service as a Tech Enabled Service businesses, and serve a wider set of customers. Effectively creating a larger market. Services Have Higher Operating Margin Service businesses can have higherContinue reading “Service Business >Tech Enabled Services”

Staffing Firms Recovering Market Cap

Overview A previous post showed how long it takes staffing firms to recover revenue after recessions. Noting the unexpected similarity in recovery time between the dotcom crash and the Global Financial Crisis (GFC). importantly, that ⅓ of staffing firms never get back to the same level of revenue. There was a noticeable difference in how longContinue reading “Staffing Firms Recovering Market Cap”

Staffing Growth Marketing Teams to Products

There is no right structure. There is a structure for right now. The growth marketing structure for a single product company is straightforward. As the product offering grows in complexity so does supporting the products. A good team structure can lay the foundation for growth marketing team and product success. The wrong one will createContinue reading “Staffing Growth Marketing Teams to Products”

Incrementality Testing: True Value of Your Ads

Why Test for Incrementality Understanding the incrementality of advertising spend is one of the biggest advertising efficiency step changes there is. Bigger than creative. Bigger than multi-touch attribution. Despite that, incrementality tests are rare: rare to discuss and rare to implement. All of the biggest and best advertisers run them. Incrementality tests are not limitedContinue reading “Incrementality Testing: True Value of Your Ads”

Staffing Firms Revenue After a Recession

Overview In an analysis of 12 publicly traded staffing firms (job advertising, placement, and temporary workers) through the Dotcom bubble and the Global Financial Crisis, the behavior of staffing firm’s revenue was remarkably consistent. Roughly ⅓ of the publicly traded firms never regained the same level of revenue as before the start of either recessionContinue reading “Staffing Firms Revenue After a Recession”

Preventing Wasted Crawls Part 1 of Many

Googlebot loves to crawl: it’ll crawl any thing that looks like a URL, anything it can find in javascript, html, or on the page. If it looks like a URL, Googlebot will try to crawl it. Great for Google, probably great for web users because Google learns more about the web, but it can leadContinue reading “Preventing Wasted Crawls Part 1 of Many”

Initial SEO Decisions for The Dog Way

Quick Discussion of SEO For The Dog Way If you spend a few minutes looking around The Dog Way, you’ll notice there is almost no attempt to optimize the site for search engines. Further, almost all of the content is blocked in robots.txt, and in fact, until three week ago, the entire site was blocked.Continue reading “Initial SEO Decisions for The Dog Way”

Getting SEM Keyword Data From Apache Log Files

The use of adwords with the current form of The Dog Way is difficult because products are supplied through drop ship wholesalers that provide limited inventory and very small margins, but, on the plus side, no need to worry about fulfillment or inventory costs! Because the average gross product might be around $10, and I’mContinue reading “Getting SEM Keyword Data From Apache Log Files”