Monthly Archives: May 2020

Overview A previous post showed how long it takes staffing firms to recover revenue after recessions. Noting the unexpected similarity in recovery time between the dotcom crash and the Global Financial Crisis (GFC). importantly, that ⅓ of staffing firms never get back to the same level of revenue. There was a noticeable difference in how longContinue reading “Staffing Firms Recovering Market Cap”

There is no right structure. There is a structure for right now. The growth marketing structure for a single product company is straightforward. As the product offering grows in complexity so does supporting the products. A good team structure can lay the foundation for growth marketing team and product success. The wrong one will createContinue reading “Staffing Growth Marketing Teams to Products”

Why Test for Incrementality Understanding the incrementality of advertising spend is one of the biggest advertising efficiency step changes there is. Bigger than creative. Bigger than multi-touch attribution. Despite that, incrementality tests are rare: rare to discuss and rare to implement. All of the biggest and best advertisers run them. Incrementality tests are not limitedContinue reading “Incrementality Testing: True Value of Your Ads”