Monthly Archives: July 2020

Don’t diversify channels. Double down on growing channels. There’s a school of acquisition thought that it’s better to cap investment in a specific marketing channel to reduce the risk to the business. This is particularly true when running acquisition on algorithmically driven platforms, e.g., Facebook. Instead double down on what’s working. If a channel hasContinue reading “Double Down on Scaling Channels”

Services Have A Larger Market Service businesses are better businesses than Tech Enabled Service (TES) businesses. Service businesses can charge higher prices points for a similar service as a Tech Enabled Service businesses, and serve a wider set of customers. Effectively creating a larger market. Services Have Higher Operating Margin Service businesses can have higherContinue reading “Service Business >Tech Enabled Services”