Welcome to the first post of Ad Free Marketing! This blog is for online marketers, or for people that like short, stilted sentences mixed in with a few typos, grammatical errors, and the occasional run on sentence. Take your pick.
I, with my incredibly talented partner, recently launched TheDogWay.com: a side-passion to experiment with social commerce, keep exploring new areas of online marketing, and more importantly, make a more enjoyable shopping experience. This blog will document the steps I take to promote TheDogWay.com: customer acquisition and retention. If we’re lucky, Claire will start talking about the design and UX decisions she makes for TheDogWay.com; she is also the one doing all of the front and back-end coding.
Why You Might Want To Read This Blog
The steps I take to promote The Dog Way will be chronicled here, including successes and failures. My goal with the blog is to share what works, what doesn’t, and to provide data on how the decision was made. The hope is that each blog post will provide some value to the average online marketer.
Who I Am
You can check out my LinkedIn Profile or my Indeed Resume here to get a sense of where I’ve worked, but at the end of the day, I’m an Austinite into web commerce, data stuff, and startups. I’ve worked in business development, product, analytics, and online marketing roles.
Feel free to reach out to me with question through my Indeed Resume or leave a comment.
Thanks,
EJ Lawless
Focus on Growth 